Brand strategy, brand positioning, visual identity, packaging design, range architecture and creative & art direction.
ZERO11. Brand and Packaging Design for Consumer Products.
ZERO11 is a specialist brand and packaging design studio for consumer product brands. We design what people see before they decide.
Brand Strategy · Brand Positioning · Naming · Visual Identity · Packaging Design
Packaging has three seconds to make its case.
Looking good is not enough.
A product can be beautifully designed and still disappear.
On shelf, online or in a feed, attention moves quickly. We create the visual and verbal signals that make people stop, recognise what they are looking at and understand why it is worth choosing.
Attention. Clarity. Desire.
Selected work
Built to stand out.
Designed to be chosen.
Packaging design, range architecture, visual direction and creative & art direction.
Packaging design and creative & art direction.
Brand repositioning, visual identity, packaging design and creative & art direction.
Packaging design, visual direction and illustration development.
Brand strategy, brand naming, visual identity, packaging design and product architecture.
The 3 Second Rule
Most packaging is designed to look good. Very little is designed to survive the first three seconds.
The 3 Second Rule is how ZERO11 evaluates and develops packaging for the first moment of choice.
Attention
Does it make you stop?
Clarity
Do people understand it?
Desire
Does it make you want it?
Attention gets you seen. Clarity gets you understood. Desire gets you chosen.
Articles
About ZERO11
Packaging experts. Consumer product brands only.
ZERO11 combines senior brand thinking with deep packaging experience to create consumer products that feel distinctive where it matters: on the pack people see, hold, compare and buy.
Founded in Dubai in 2013. Working internationally from Belgrade.